The site has such a passionate user base that, within two hours of the announcement, its status page's posts had garnered millions of views (and much panicked commentary) across social media.
Nathan Fielder's documentary about disgraced Theranos CEO Elizabeth Holmes has created a constellation of colliding personas that interrogate the very nature of authenticity.
"When we are drawn into even the most primitive exchanges with a relational artifact, we believe it cares for us," Dr. Sherry Turkle writes. "And we are wired to care for it in return."
"The day your loved one passes away, you also get this honorary badge of a project manager for a project you had no idea about," said founder Sara Tashakorinia.
With over a thousand emails, slides, texts, and documents from the United States v. Elizabeth Holmes trial, Extend engineer Bo Lau created a website that simulates what it might have been like to rifle through the Theranos founder's desk.